In my personal experience, my aspirations have not always aligned with my abilities or budget. Here is the thing, I’m a dreamer and I am ambitious but more often than not I don’t have the resources or discipline to execute the ambitious dream I’m thinking about. Coming up with the ideas for me is the easy part, executing a strategic plan to make the idea happen is the hard part.
I think what happens to me is when something is an idea the possibilities are endless. Your imagination has unlimited resources, so for example, if you are dreaming of setting up an online business it takes a few seconds to visualize the whole operation running on autopilot and you sitting at a resort checking your bank balance to see another $5000.00 day. Despite that not being the reality we convince ourselves we can do it because doesn’t everyone say “anything is possible if you just put your mind to it”.
So with whatever your dream is in mind, you launch into the start-up phase of a business or project and initially, it is very exciting but once the reality of mundane daily activities and economic restraints set in many people’s (including me) go to move is to change things up.
This is more common I think than we all realize. So if this has happened to you at least you can say that you aren’t alone. I’m right there with you along with millions of other people. The pitfall that we all fall into is in focusing on the end result (which if we pull it off will be pretty sweet) without really taking the time to understand what is involved in reaching the finish line.
Let’s go back to the example of starting an online business. This is a very doable dream but it will take the following to make it a reality and reach the finish line:
- 100’s of hours writing content, designing digital products, reading books, and learning through trial and error how to make the whole thing work.
- $5000 – $10,000 for a decent e-commerce site and associated tools
- Hiring outside help, which can cost another $5000 – $10,000 in the first year alone.
Entrepreneurs who have pulled it off like John Lee Dumas and Pat Flynn have spent years building their businesses. They earn 7 figure incomes now and live in beautiful places like Puerto Rico but if you look at their income statements they are spending upwards of $60,000 a month to achieve those revenue goals.
To the point: How does this post help me to influence my revenue to grow?
We all want to influence our revenue to grow and create a platform to achieve big personal goals. When we set out to do this, we will do ourselves a favor if we take some time to really investigate what is actually involved in accomplishing our dream. I mean what is involved day-to-day, how much time and effort will it take, and how much money will we need to invest. By taking the time to clearly understand all of this BEFORE we start the business or project we will avoid needless failure or constant pivoting, which costs a lot of money.
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